Seafood
First and foremost we are a family of seafood restaurants. Our mission is to be "The Nation's Premier Family of Seafood Restaurants."
Freshness
From the seafood to the squeezed fruit juices in the bar, the experience is honest, real & fresh! Nothing is artificial. The seafood is the freshest available in every market.
Quality
We strive for the highest quality in all things - food,
beverages, service & ambiance. The experience for our guests must be the best it can be.
Value
We are committed to providing value to our customers. Our goal is to meet all the criteria listed here and do so within a reasonable time to moderate price structure. This is key to long term success!
Traditionalism
We are founded in the "Fish House" concept. We do things the "old-fashioned" way, from taking orders from memory and hand shaken drinks, to the physical appearance of our restaurants.
Northwest Heritage
We began in the Pacific Northwest and celebrate Northwest products on our menus, including available seafood, wine & more. We balance this with local offerings from each region where we do business.
Simplicity
We keep things straight-forward & simple.
Customers should be comfortable & relaxed! We are not about flash & dazzle.
Service Commitment
Service is what separates us from the pack. We are simple, unpretentious, quality based, knowledgeable, helpful & people oriented. No one can match our commitment to service.